Wednesday, April 11, 2012

More Brilliant Ideas From Nokia


The Nokia Lumia 900
The geniuses at Nokia worked hard to promote the new Nokia Lumia 900. And by worked hard to promote, I mean spent a lot of money in useless ways and basically set the phone up for failure. They hired Nicki Minaj to perform at the promotional event in Time's Square and ran promotions giving away free song downloads and 'other goodies'. The sale began on Easter Sunday, a day on which the majority of the stores are closed. The automated message machines at the many closed stores played ads for the iPone and didn't so much as mention the Lumia. The few stores that were open on Easter didn't even have the phone in stock. However, the Lumia was at the top of Amazon’s “best sellers” list for cell phones ordered in advance.


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